Like every other iconic fashion house, Gucci has been through ups and downs, wins and losses. It is all part of the business especially this one done on runways. One of the areas that keep changing with every new creative director is the aesthetics of the house. Let’s take a ride back in history and put this into perspective.

In the 90s, Tom Ford was the head creative director of the house Gucci. Coincidentally, Gucci was facing bankruptcy. To steer away from this looming disaster, Tom Ford took a shot at intensive sexy ad campaigns, hip huggers, and shirts with louche silk. It worked and Gucci was no longer in a financial depression.

Out went Tom Ford and in came Frida Giannini.… Read More