Reebok Partners with Billionaire Boys Club Again to Release Zig Kinetica II “Digi-Camo” Shoes

Reebok has teamed up with high-end street brand Billionaire Boys Club (BBC) to create the Zig Kinetica II “Digi-Camo” sneaker. As Reebok’s pioneering design footwear, the Zig series has been used in a number of co-branded products, and the newly released Reebok Zig Kinetica II “Digi-Camo” x BBC co-branded footwear is a futuristic sneaker through pioneering design and the BBC’s camouflage aesthetic to revive people’s thinking about their surroundings. The “Digi-Camo” x BBC co-branded shoes are creating futuristic sports footwear through pioneering design and the BBC’s camouflage aesthetic, reawakening people to think about their surroundings and bringing trends and life together.

The new Reebok Zig Kinetica II x BBC sneaker is a colorway inspired by field tactics and outdoor gear. The rich detailing makes this co-branded shoe even more functional and field tactics-inspired. Quick lace-ups and nylon laces enhance the ease of donning and doffing, and also increase the wrapping of the shoe; the heel and tongue are made of more durable and practical nylon pull tabs, and the upper is made of nylon mesh lining and abrasion-resistant mesh outer layer that is breathable and wear-resistant. The BBC pixel logo on the inside of the shoe adds some interest to the whole, and the real golden words of the BBC philosophy are hidden on the inside of the heel pull ring: “Abundance is in the heart, not the pocket”.

The Reebok Zig Kinetica II x BBC sneaker will be available on May 27th on Reebok’s official channels.